Fairway Group

Brand refresh for independent fiduciary group Fairway.

Working with an existing logo and basic brand kit. My idea was to take the existing logo and deconstruct the arches that make the logo and use them as brand elements. I sourced imagery that worked alongside Fairways brand messaging of how the company were working on a journey to achieve their goals.

Taking the brand arches from the logo, I made them interact with the imagery by using coloured paths and made sure the images worked with the brand colour palette.

This resulted in being able to create unique imagery which could be used through their website, social media, print advertising and brochures.

Find more out about Fairway group here.